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Practical, not performative
No abstract tech talk. You leave with workflows, examples and decisions you can use before the week is out.
OE Optic Expo Ahmedabad · 4 October 2026
Make your optical business impossible to ignore.
Two live, practical masterclasses for independent optical businesses ready to compete smarter, create customer loyalty and grow without adding complexity.
WhereEKA Club, Kankaria
Format2 live masterclasses
Built forOptical retailers
MorningGrow your edge
AfternoonKeep them coming back
The most useful thing you do at the Expo.
Business-first learningScroll to explore ↓
Why it exists
The show floor is crowded. Your next move shouldn’t be.
Every part of this series is designed to turn big ideas into better customer conversations, sharper follow-up and practical business momentum.
“What will you actually do differently in your store on Monday morning?”
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Made for the optical trade
Built around real store moments: a customer who went quiet, a review that needs a response, a busy team that needs better follow-up.
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Useful long after the session
Leave with a working toolkit, not a page of notes. The aim is to build a system your business can keep using.
Choose your advantage
One day. Two sessions. A smarter way to grow.
Attend one focused masterclass, or pair both sessions for a complete playbook: win the next customer, then keep them coming back.
11:00 AM – 1:00 PM
AI: The Great Equalizer
Learn how independent optical stores can use AI to match the reach, speed and polish of bigger competitors—without losing the personal touch.
- A WhatsApp reactivation sequence for lapsed customers
- A review-response framework that brings people back
- A month of social content, mapped in one sitting
3:30 PM – 5:30 PM
From Walk-In to Lifelong Customer
Create store experiences that continue after the sale—using customer follow-up, loyalty and a clear view of the retail technology that matters.
- An automated post-purchase follow-up sequence
- A loyalty programme blueprint with no new software
- A practical read on virtual try-on and retail’s future
Free business guides
Take the momentum home with you.
Two concise, practical guides to help you strengthen your customer relationships beyond the Expo. Fill in your details and download instantly.
Free eBook
The First 180 Days
A clear, customer-first approach to setting up follow-up habits that lead to a stronger optical business.
Free eBook
WhatsApp for Opticians
Practical customer-message ideas that feel timely, helpful and personal—never pushy.
Your details are requested before download so we can share relevant resources and event updates. No payment is required.
More than a workshop
You leave with a toolkit, not just notes.
Optic Expo has always been where the industry connects. This year, the conversations become more useful, more personal and more future-ready.
Growth prompts
Ready-to-adapt prompts for the marketing and customer work you do every week.
Customer flows
Clear follow-up ideas for the moments before and after a customer visits.
Store templates
Simple practical formats that turn an idea into an action for your team.
Future lens
Better context for choosing the retail technology that deserves your attention.
Before you register
A few useful answers.
Do I need any technical or AI background?
Not at all. Every demonstration is grounded in tools and routines that a working store team can understand. If you can use WhatsApp, you have the context you need.
Can I attend both sessions?
Yes. They are designed as a powerful pair: the morning session helps you compete and grow; the afternoon session helps you keep the customers you win.
What language will the sessions use?
Sessions will be primarily in English, with Hindi and Gujarati used naturally when doing so makes an idea clearer and more useful.
Who is this series for?
Store owners and managers will gain the most direct value. Teams from distributors, manufacturers and optical marketing functions will also find the content immediately applicable.
Optic Expo 2026
Give your business its next useful advantage.
Choose the session that solves your most immediate challenge, or attend both and leave with a complete customer-growth playbook. Early Bird pricing starts at ₹799.