Answer 5 quick questions and get a personalised estimate of the revenue passing through your no-show and lapsed-customer gaps — every single year.
This is a starting estimate based on what you told us. The full breakdown — and which session solves the bigger piece for your store — is one tap away.
No-Show Gap = Monthly customers × no-show rate × average sale value × 12 months × follow-up factor
Lapsed Customer Gap = Lapsed customers × 15% estimated win-back rate × average sale value × follow-up factor
Follow-up factor reduces the estimate if you already follow up — No: 1.0 · Sometimes: 0.6 · Systematically: 0.25 — since consistent follow-up means you're likely already capturing much of this.
The 15% win-back rate is a conservative, commonly-cited benchmark for personal WhatsApp-based re-engagement — real results vary by store and offer.
This is an illustrative estimate based on the numbers you enter and general industry patterns — not a guarantee, audit, or financial projection of your actual business.