Free Tool · Takes 60 Seconds

What Are Unfollowed-Up Customers Actually Costing You?

Answer 5 quick questions and get a personalised estimate of the revenue passing through your no-show and lapsed-customer gaps — every single year.

No signup to calculate. Full breakdown unlocks with one WhatsApp number.
How many customers do you serve per month?
Average sale value per customer
What % of appointments are no-shows?15%
Slide to estimate — doesn't need to be exact
Customers who haven't returned in 6+ months
Do you currently follow up with customers after their visit?
Your Estimated Annual Exposure
0

This is a starting estimate based on what you told us. The full breakdown — and which session solves the bigger piece for your store — is one tap away.

Unlock Your Full Breakdown
See exactly where this is coming from, and get it sent to your WhatsApp
We'll only use this to send your breakdown and relevant session updates.
No-Show Gap
Session 1 fixes this
0
Lapsed Customer Gap
Session 2 fixes this
0
Based on your numbers
Your biggest opportunity is Session 1
Fixing your appointment book alone could close the largest part of this gap.
Register for Session 1 →
How we calculate this

No-Show Gap = Monthly customers × no-show rate × average sale value × 12 months × follow-up factor

Lapsed Customer Gap = Lapsed customers × 15% estimated win-back rate × average sale value × follow-up factor

Follow-up factor reduces the estimate if you already follow up — No: 1.0 · Sometimes: 0.6 · Systematically: 0.25 — since consistent follow-up means you're likely already capturing much of this.

The 15% win-back rate is a conservative, commonly-cited benchmark for personal WhatsApp-based re-engagement — real results vary by store and offer.

This is an illustrative estimate based on the numbers you enter and general industry patterns — not a guarantee, audit, or financial projection of your actual business.