Session 01 · Morning · 11:00 AM – 1:00 PM

Grow Your Optical Business Smarter

Discover simple, practical ways for independent optical stores to attract more customers, increase sales and compete with bigger stores and online retailers without losing the personal touch.

Learn ideas you can understand, apply and start using in your store right away.


Date
4 October 2026
Duration
120 Minutes
Venue
EKA Club, Kankaria
Format
Live + 3 Demos + Q&A
Online checkout · Early Bird pricing ends 19 September
Optical store owner connecting with a customer
The Real Challenge

Your Biggest Competitor May Not Have a Storefront.

Online retailers and large chains have one big advantage: they stay connected with customers consistently through reminders, content, follow-ups and regular communication.

Independent optical stores already have something bigger: personal relationships and customer trust.

The challenge is finding the time and simple ways to stay connected with more customers.

This session shows you practical ways to attract customers, stay in touch, bring them back and grow your business while keeping the personal touch that makes your store different.

What You’ll Take Away

5 Practical Ideas You Can Start Using Tomorrow

01

Learn simple ways to reconnect with customers who haven’t visited your store recently.

02

Discover easy ways to remind customers about their appointments and keep your schedule moving.

03

Learn how to respond to reviews professionally and use customer feedback to build trust.

04

Create a 4-week content plan in less time, so your store stays active and visible online.

05

Discover how simple tools can help you save time, reach more customers and compete more effectively without losing the personal touch.

Who Should Attend
Optical Store Owners Opticians Store Managers Multi-Store Operators Optical Retail Teams
Full Curriculum

3 Practical Modules. 3 Live Demos. No Complicated Theory.

Every module is built around one simple idea: see it, understand it, use it. You’ll watch practical examples being created live and leave with ideas you can start using in your optical store right away.

01
Bring Back More Customers24 min
  • Why customers stop visiting and how to reconnect with them
  • Simple ways to follow up without sounding pushy
  • A practical 3-message WhatsApp follow-up sequence
  • Easy appointment reminders to reduce missed visits
Live Demo: See how to create a personal WhatsApp message for a customer who hasn’t visited the store in 8 months from a blank screen to a ready-to-send message.
You’ll leave with: A simple follow-up approach you can start using with your own customers.
02
Compete on Experience, Not Just Price24 min
  • What makes customers choose one optical store over another
  • How to build stronger customer relationships
  • Turning Google reviews into a trust-building opportunity
  • How smaller stores can compete through personal service
Live Demo: See how to respond to 5 real customer reviews—including positive and negative feedback with replies that feel professional and personal.
You’ll leave with: A practical review-response framework for your store.
03
Make Your Marketing Easier24 min
  • How to keep your store visible without posting every day yourself
  • Create a month of social media ideas in one sitting
  • Simple ways to promote products and services without sounding pushy
  • Ideas your team can use to turn conversations into sales
Live Demo: Watch a 2-week Instagram content plan being created live for a sample optical store including post ideas and captions in under 8 minutes.
You’ll leave with: A ready-to-use collection of content ideas for your store.
The Full 120 Minutes

Exactly How the Session Runs

11:00Welcome, Introduction & Live Poll 8 min
11:08The New Reality of Optical Retail 7 min
11:15Module 1 — Bring Back More Customers 24 min
11:39Module 2 — Compete on Experience24 min
12:03Module 3 — Make Your Marketing Easier 24 min
12:27Optical Store Owner: Real-World Insights13 min
12:40Live Q&A12 min
12:52Closing, Recap & Resources8 min
Your Instructors

Practical Learning From People Who Understand the Business

Finalizing Our Speaker Lineup

The session brings together a practicing business trainer and an independent optical store professional, combining practical knowledge with real optical retail experience. Every topic is designed around real store situations not generic business theory.

Reserve Your Seat

Seats are limited!!

Every registration includes the welcome kit, practical prompt guide and certificate of participation.

Early Bird
₹799
Until 19 September 2026
Most Booked
Regular
₹1,099
20 Sep – 3 Oct 2026
Spot Registration
₹1,499
On the day, subject to availability
Questions

Before You Register

Is this only about competing with large online retailers?

No. The focus is on helping independent optical stores attract customers, build relationships and grow their business while keeping their personal touch.

Do I need to bring a laptop?

No. You can simply come, learn and participate. Bring your questions and your business challenges.

Can my staff attend with me?

Absolutely. Store owners, managers and team members involved in customer service, sales and marketing can all benefit.

Two Hours. Three Practical Modules. One Toolkit You Can Actually Use.

Limited seats at Optic Expo, EKA Club Kankaria. Early Bird pricing ends 19 September.

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